MCA Identity System Redesign (2017)


“We should be constantly vigilant and understand the frame by which our habits and actions are formed, those unexamined preferences, those ways that are seen as natural or neutral should be constantly challenged, and the best space to do that is in the museum... Museums disrupt societal frames for a living.”

—Madeleine Grynsztejn (Pritzker Director of the MCA)





Mark